Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
Douglas W. Hubbard
Who is this book for?
Product managers and marketing people.
Fair warning, we like almost everything this author writes so consider this one favorable without looking any further. Describes how to leverage the Internet to measure trends in real-time, and describes tools for inexpensive and real-time measurement methodologies. 207 pages
Part I - Introduction to the Pulse: A New Kind of Instrument
Chapter 1 - A New Era for Measuring and Predicting Society
Chapter 2 - The History of Seeing the Forest through the Trees
Chapter 3 - Emergence of the Pulse and the New Research Discipline
Chapter 4 - Dynamics of the Pulse
Part II - Sources of the Pulse
Chapter 5 - What Our Surfing Says
Chapter 6 - “Friend” as a Verb
Chapter 7 - What We Say Online Matters
Chapter 8 - Three Potential Pulses: Where We Go, What We Buy, and How We Play
Part III - Effects of the Pulse
Chapter 9 - Making the Pulse Practical
Chapter 10 - The Future of the Pulse and Its New Challenges