How to Measure Anything: Finding the Value of Intangibles in Business
Douglas W. Hubbard


As IT professionals, at times we are asked to justify the cost of a solution. Many times, in larger organizations IT projects are in competition not only with other IT projects, but also other business investments. For instance, buying back stock versus doing an IT project or adding another manufacturing facility or completing an IT project. This book provide insight into how to justify and measure the value of an IT project that includes tangible and intangible value measures. The author introduces techniques used by actuaries to describe value and probability of success. This book is a must have as reference. If you cannot read this book you can search the Internet and find a video and PowerPoint deck the author creating that cover the key points the book covers in detail. 

Section I - Measurement: the solution exists
    chapter 1 - Intangebles and the challenge
    Chapter 2 - An intuitive measurement habit: Eratosthenes
    Chapter 3 - The illusion of intangibles
Section II - Before you measure
    Chapter 4 - Clarifying the measurement problem
    Chapter 5 - Calibrated Estimates: how much do you kow now?
    Chapter 6 - Measuring risk through modeling
    Chapter 7 - Measuring the value of information
Section III - Measurement methods
    Chapter 8 - The Transition: From what to measure to how to measure
    Chapte r9 - Sampling Reality: How observing some things tell us about all things
    Chapter 10 - Bayes: Adding to what you know now
Section IV - Beyond the basics
    Chapter 11 - Preference and attitudes: The softer side
    Chapter 12: The ultimate measurement instrument: Human judges
    Chapter 13: New measurement Instruments for management
    Chapter 14 - A universal measurement method: Applied information economics