Domain Names Rewired: Strategies for Brand Protection in the Next Generation of the Internet

by Jennifer C. Wolfe & Anne H. Chasser

Interviews with some of the world's leading companies, describes important issues when creating new 
brands or derivative brands, protecting existing brands and .com in new global market.

 Chapter One - The New Regime 
 Chapter Two - The Brand Bubble 
 Chapter Three - Building Your Brand and Social Media 
 Chapter Four - Defending Your Brand 
 Chapter Five - Behind the Scenes 
 Chapter Six - Forecasting the Future 
 Chapter Seven - Rewiring the Internet